Creating a Brand Guide: Essential Elements and Benefits for Your Business
What’s A Brand Guide, Anyway? While most business owners are familiar with a business plan, they may not be as familiar with a brand guide. A brand guide is not a business plan but a guide that explains how you want your business to communicate to the world. It includes your brand guidelines such as […]
Branding Process: The Good, the Bad, and the Fear
Giving Up the Known Most leaders approach a new branding/rebranding project with a healthy amount of fear. They don’t always voice their concerns aloud, but I can usually spot them. Nervous smiles, repeated questions, asking how many versions they’ll receive. At this moment, they are looking for certainty in an uncertain process. That fear (like […]
Is Email Marketing Effective?
As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan. Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy. Is email marketing effective? The answer is absolutely, and let’s look at […]