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How Film and TV Productions Drive Tourism in Thailand

In the enchanting realm of cinema, the relationship between film and tourism is a dynamic dance, and few countries showcase this synergy as spectacularly as Thailand. Beyond mere entertainment, television shows and movies have the power to transport audiences to breathtaking landscapes, stirring curiosity and igniting a desire to experience these locales firsthand.  This article … Read more

Why Embracing Authentic Diversity with the LGBTQ Community Is Needed for Growth

Why Embracing Authentic Diversity with the LGBTQ Community Is Needed for Growth

In an era of inclusivity and acceptance, the LGBTQ+ community is a dynamic and influential demographic that demands thoughtful attention from marketers. First, understand that the LGBTQ+ community is not monolithic, as there are several sub-groups and individuals with drastically different political views within the community.  Understanding how to effectively engage with this community is … Read more

The Future of Multicultural Marketing and Its Potential for Growth

Future of Multicultural Marketing

In the dynamic world of digital marketing, staying ahead of the curve is crucial. Today, we’re diving into the future of multicultural marketing and its immense potential for growth. As our world becomes increasingly diverse, brands that embrace multicultural marketing strategies can tap into new markets, foster inclusivity, and drive sustainable growth. So, let’s explore … Read more

Global Travel Demand Remains Strong in Q1 2023: Expedia Group Reports

Expedia Group has released its quarterly Traveler Insights Report for Q1 2023. The report highlights the continuing enthusiasm for travel despite economic headwinds and concerns. Expedia Group believes the industry can withstand external factors because of strong pent-up travel demand and household savings. The report reveals that search volumes for travel increased by 10% year-over-year … Read more

Social Media is Replacing Search Engines; Here is How to Prepare

social media search

As the internet has become increasingly integrated into our daily lives, social media platforms have emerged as dominant sources of information and communication. As such, nowadays, people often turn to social media rather than traditional search engines like Google to find the answers to their questions and fulfill their information needs. In fact, a Google … Read more

Go Beyond the Trends: Why DEI in Marketing Should Be A Must-Have, Instead of A Good-to-Have

Diversity, equity, and inclusion, commonly referred to as DEI, is something few have heard of before 2020. However, with the increase in support for #BlackLivesMatter, and communities coming together to honor the memories of George Floyd and Breonna Taylor, DEI has been tossed around, forcing brands and marketers to finally pay more attention. Before I … Read more

What Is Multicultural Marketing?

Multicultural marketing is essential when marketing specifically to audiences with a specific cultural background, and this is also often referred to as inclusive or diversity marketing. The status quo in marketing is a standardized, generalized approach to everything that aims to reach as many people as possible, often casting a wide net. In other words, … Read more