ASEAN Tourism unveils new logo and tagline

SIHANOUKVILLE, CAMBODIA – JANUARY 19, 2022 – The Association of Southeast Asian Nations (ASEAN) is kicking off 2022 with a brand new look and perspective for travelers to the region. With a refreshed logo and a new tagline, “A Destination For Every Dream”, ASEAN aims to capture the warmth, resilience, and sense of fun and […]

What Is Multicultural Marketing?

Multicultural marketing is essential when marketing specifically to audiences with a specific cultural background, and this is also often referred to as inclusive or diversity marketing. The status quo in marketing is a standardized, generalized approach to everything that aims to reach as many people as possible, often casting a wide net. In other words, […]

Why Brands Should Invest In Cross-Cultural Marketing

The original LinkedIn article can be viewed here. With a renewed focus on more diversity in the media, the call for multiculturalism has never been louder. Consumers don’t just want to see themselves represented in the media they consume, they want their culture to feel recognized and treated with respect, and they want to see […]

7 Ways Marketers Can Help Amplify the Asian American Community

To read the original post on AdWeek, click here. Over the last few months, I’ve been feeling more optimistic than usual. Yuh-Jung Youn recently won an Oscar for Best Supporting Actress, and Chloe Zhao is the first woman of color to win Best Director for Minari and Nomadland, respectively. Moments like these may seem insignificant, but to a […]