Happy New Year! It’s 2024, and the perfect opportunity for your business to start fresh with new ideas, goals, and some shiny new branding! Rebranding can be a potent tool for your business, especially at the start of a new year. Starting your rebranding process at the top of the year makes sense: you’ll give … Read more
With the holidays here, you may wonder how to make your holiday marketing campaign stand out. After all, with so many competitors launching their campaigns this season, getting lost in the sea of voices can be easy. You might think you need a big budget with professional photography and models to run a successful holiday … Read more
While it’s essential to be consistent with your marketing strategy throughout the year, marketing during the holiday season is a bit different. Incorporating holiday content into your social media marketing is an excellent way to connect with your audience, boost your brand’s visibility, and increase your sales. If you’re wondering how you can best market … Read more
When marketing your business, a picture tells a thousand words. That’s why visual storytelling in your marketing strategy is so important. Visual marketing leverages the power and exposure of social media to share videos and images to tell your brand story more effectively than other mediums because your audience can see your product, interact with … Read more
Your website is often the first place customers go for your business or service. In fact, an estimated 97 percent of consumers say that a business’s website influences their buying decision. Conversely, a bad website can hurt your business, as 38 percent of people will stop using your website due to bad design. That’s why … Read more
Once upon a time… Chances are, when you hear those four words, you know an epic story is coming. Storytelling is one of humankind’s favorite pastimes, but did you know that it also can increase customer loyalty to your business by helping to foster a deeper emotional bond between your brand and your customers? When … Read more
Are you using social listening to learn what your customers are saying about your brand? If you aren’t, you definitely should be. Whether positive or negative, receiving and addressing customer feedback is essential in the digital age because today’s customer influence reaches further than ever before. But how do you know how your customers feel … Read more
Whether you’re a pro at the marketing game or are new to this exciting element of promoting your business, you probably already know that your brand’s voice sets you apart from your competitors. Unfortunately, in today’s day and age, there are a lot of competitors vying for your customer’s attention, so having a strong and … Read more
With over 70 percent of Americans using some form of social media, it’s never been more critical to have a social media presence for your business. But more is needed to have a Facebook page or an Instagram account. To build a strong brand on social media, you’ve got to put in some effort, starting … Read more
Your website exists for a purpose: to get conversions. Whether you want to make a sale or ask your customers to contact you for more information, your conversion rate optimization matters. Conversion rate optimization, or CRO, is a strategy used to increase the percentage of users who complete an intended action on your website. But … Read more
