The Role of Storytelling in Website Design

Your website is often the first place customers go for your business or service. In fact, an estimated 97 percent of consumers say that a business’s website influences their buying decision. Conversely, a bad website can hurt your business, as 38 percent of people will stop using your website due to bad design. That’s why […]

Building a Strong Brand Identity: How Storytelling Enhances Customer Loyalty

Once upon a time… Chances are, when you hear those four words, you know an epic story is coming. Storytelling is one of humankind’s favorite pastimes, but did you know that it also can increase customer loyalty to your business by helping to foster a deeper emotional bond between your brand and your customers? When […]

Social Listening for Brands: Understanding and Responding to Customer Sentiment

Are you using social listening to learn what your customers are saying about your brand? If you aren’t, you definitely should be. Whether positive or negative, receiving and addressing customer feedback is essential in the digital age because today’s customer influence reaches further than ever before.  But how do you know how your customers feel […]

Creating a Strong Brand Voice: How to Stand Out in a Crowded Market

Whether you’re a pro at the marketing game or are new to this exciting element of promoting your business, you probably already know that your brand’s voice sets you apart from your competitors. Unfortunately, in today’s day and age, there are a lot of competitors vying for your customer’s attention, so having a strong and […]

Tips For Building A Strong Brand On Social Media

With over 70 percent of Americans using some form of social media, it’s never been more critical to have a social media presence for your business. But more is needed to have a Facebook page or an Instagram account. To build a strong brand on social media, you’ve got to put in some effort, starting […]

Tips For Optimizing Your Website For Conversions

Your website exists for a purpose: to get conversions. Whether you want to make a sale or ask your customers to contact you for more information, your conversion rate optimization matters.  Conversion rate optimization, or CRO, is a strategy used to increase the percentage of users who complete an intended action on your website. But […]

The Importance of Authenticity in Social Media

William Shakespeare once said in the classic novel Hamlet “To thine own self be true,” and nothing is more accurate than when it comes to social media. With the advent of AI-generated text and images, filtered photos, and overblown claims, social media can be used to tell countless stories, but unfortunately, not all of them […]

The Power of Storytelling in Marketing and Advertising

Storytelling is part of our collective history and an integral part of our society, even today. In many cultures, stories have been handed down from generation to generation for both entertainment and education. In fact, one the oldest stories known to man is a poem called The Epic of Gilgamesh, dating back to 2700 BC, […]

Social Media Trends To Watch in 2023

Happy New Year! With 2022 ending and 2023 already here, businesses are closing out the past year and turning their attention to what the future holds for social media marketing in the new year. With significant upheavals at Twitter and Meta this past year, the future of social media marketing may seem a little uncertain. […]

Social Media Marketing Tips For Restaurants

We are truly living in a digital age these days. Pretty much everything is online, and more and more businesses are getting a social media presence. If you run a restaurant, you may be wondering why you need to be on social media. After all, you may already have a website for your restaurant, and […]