Wiley Koehler 
As a business owner or marketer, you may have heard the phrase “know your target audience” a thousand times. But have you ever wondered why it’s so important? Well, let’s dive in and see why knowing your target audience is the key to your business’ success! What is a Target Audience? Before we dive into … Read more
Most businesses have a marketing budget, and rightfully so. How will your potential customers learn of and about your business if you’re not utilizing the many marketing channels available? Although there are some free advertising and marketing options, most marketing requires an exchange of money to see meaningful results. Unfortunately, many businesses will spend countless … Read more
When navigating the world of social media frequently, the last question you may ask yourself is, “How am I going to track my results?” Much effort is put into social media strategy, design, copywriting, and scheduling, but the final step, tracking results, frequently falls by the wayside. Although this step is often overlooked, it plays … Read more
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