9 Best Practices for Restaurant Websites

When you think of a great dining experience you may think of delectable food and aromas, an enticing ambiance, and the presence of good company. That is easy to highlight when guests are in your restaurant where they can actually see and smell the tempting dishes, experience the atmosphere, and enjoy the presence of a […]

Is Email Marketing Effective?

As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan.  Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy.  Is email marketing effective? The answer is absolutely, and let’s look at […]

4 Ways to Drive Hotel Direct Bookings

Beyond outstanding service and warm hospitality, hotels must also possess exceptional marketing skills. Being marketing savvy will help your hotel in the long run, giving you higher profits and more direct leads.  Online travel agencies (OTAs) are a huge competitor for hotels right now, so having a leg up on digital marketing will give your […]

A Guide to Digital Marketing for Restaurant Brands

You’ve perfected your restaurant menu offerings, created a welcoming atmosphere for your guests to enjoy their meal, and trained your staff to provide impeccable service. So now you can sit back, relax and watch the masses flood your location with business (and $$$), right? Well, not quite. You need to continually market your restaurant business […]

Why Brands Should Invest In Cross-Cultural Marketing

The original LinkedIn article can be viewed here. With a renewed focus on more diversity in the media, the call for multiculturalism has never been louder. Consumers don’t just want to see themselves represented in the media they consume, they want their culture to feel recognized and treated with respect, and they want to see […]

4 Qualities Of A Great Website

In today’s fully digital world, your website is the first touch with consumers, so it has to be aesthetically pleasing for any shot at a successful online presence. Beyond creatively pleasing, the customer experience needs to be excellent; demanding a highly functional and easy user experience, to ensure you’re building brand authority, brand trust, and […]