Is Email Marketing Effective?

As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan.  Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy.  Is email marketing effective? The answer is absolutely, and let’s look at […]

A Guide to Digital Marketing for Restaurant Brands

You’ve perfected your restaurant menu offerings, created a welcoming atmosphere for your guests to enjoy their meal, and trained your staff to provide impeccable service. So now you can sit back, relax and watch the masses flood your location with business (and $$$), right? Well, not quite. You need to continually market your restaurant business […]