Projects

Mad Radish

Growing a brand from the ground up

SCOPE
  • Website Design
  • Strategy
CLIENT

Mad Radish is a fast-casual salad restaurant from same team behind David’s Tea. Their mission is to provide delicious, healthy salads using the freshest ingredients that are sourced ethically.

OVERVIEW

Mad Radish had just opened its first two locations. In order to spread brand awareness and entice business, they needed two things. First was a new website to solidify their brand identity and to serve as a platform for its future growth. Second was an online ordering system to drive business and to stay competitive in a world where restaurant delivery service is taking over.

CHALLENGE

Putting a brand in the spotlight

Our challenge was to market a restaurant from the ground up. With no previously-established reputation to rely on, we needed to give Mad Radish a digital presence that would educate people about their brand and entice them to buy their product.

Fast casual restaurants that serve healthy, ethically-sourced food, like Mad Radish, are a fast-growing trend in the industry. Thus, our challenge became finding a way to make Mad Radish stand out among the crowd.

Lastly, because Mad Radish opened its first two locations in Canada, we needed to design its website with multi-language capabilities.

SOLUTION

Built to create an experience

As an integral part of Mad Radish’s debut, we designed a state-of-the-art website that presents the brand’s visual identity, shares information, and engages visitors. With this in mind, we diligently researched and drafted website prototypes. Our end product was a website with a stunning aesthetic, detailed menu, services, and bio information, a user-friendly layout and a custom blog that publishes content regularly. Each of these details hammers home the restaurant’s brand identity and facilitates business.

Easy to use, easy to remember

We separated Mad Radish from the hoards of other healthy, fast-casual restaurants by making their website highly responsive. To appeal to on-the-go customers, we created a mobile-first responsive website design that works perfectly on phone, tablet or desktop so that customers can conveniently order from any device.

To facilitate business, we created features on the website that made it easy for customers to find Mad Radish and to purchase from our client. We implemented a simple yet powerful store locator and location page system that allows customers to easily find location information and helps Mad Radish add more locations in the future.

Online ordering for the modern consumer

We created a custom, fully-integrated online ordering web application to allow for easy ordering from desktop, tablet, and mobile devices. The web application connects directly to the same database as the native iOs and Android apps, allowing for ease of maintenance for Mad Radish. All aspects of the customer online ordering experience were integrated, including loyalty points, special offers and credit card processing.

Bilingual robot

We made sure Mad Radish has multi-language capability that allows the customer to easily switch between English and French. This feature was built into every aspect of the website, making Mad Radish an inclusive business for its growing audience.

Awards

  • Davey Awards: 2017 Silver AwardBest Restaurant Website
  • W3: 2017 Silver AwardRestaurant Website Design