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The Importance of Authenticity in Social Media

authenticity social media

William Shakespeare once said in the classic novel Hamlet “To thine own self be true,” and nothing is more accurate than when it comes to social media. With the advent of AI-generated text and images, filtered photos, and overblown claims, social media can be used to tell countless stories, but unfortunately, not all of them … Read more

The Power of Storytelling in Marketing and Advertising

Storytelling in Marketing

Storytelling is part of our collective history and an integral part of our society, even today. In many cultures, stories have been handed down from generation to generation for both entertainment and education. In fact, one the oldest stories known to man is a poem called The Epic of Gilgamesh, dating back to 2700 BC, … Read more

Social Media Trends To Watch in 2023

Happy New Year! With 2022 ending and 2023 already here, businesses are closing out the past year and turning their attention to what the future holds for social media marketing in the new year. With significant upheavals at Twitter and Meta this past year, the future of social media marketing may seem a little uncertain. … Read more