The Power of Storytelling in Marketing and Advertising
Storytelling is part of our collective history and an integral part of our society, even today. In many cultures, stories have been handed down from generation to generation for both entertainment and education. In fact, one the oldest stories known to man is a poem called The Epic of Gilgamesh, dating back to 2700 BC, […]
What is ROI and Why Should I Track It?
Most businesses have a marketing budget, and rightfully so. How will your potential customers learn of and about your business if you’re not utilizing the many marketing channels available? Although there are some free advertising and marketing options, most marketing requires an exchange of money to see meaningful results. Unfortunately, many businesses will spend countless […]
7 Tips for Planning an Effective Marketing Calendar
It’s a new year, and you likely have new business goals for 2023. But do you have a plan for how to achieve those goals? Do you want to not only achieve your goals but crush them this year? A well-planned marketing calendar can help. Why Your Business Needs a Marketing Calendar A marketing calendar […]
Global Travel Demand Remains Strong in Q1 2023: Expedia Group Reports
Expedia Group has released its quarterly Traveler Insights Report for Q1 2023. The report highlights the continuing enthusiasm for travel despite economic headwinds and concerns. Expedia Group believes the industry can withstand external factors because of strong pent-up travel demand and household savings. The report reveals that search volumes for travel increased by 10% year-over-year […]
7 Top Web Design Trends for 2023
Web design is an ever-evolving field, with new trends and techniques constantly emerging. As we move into 2023, there are a few key trends that we expect to shape the way we design and develop websites. First Impressions Matter Did you know that half of consumers believe a business’s website design is an essential reflection […]
The Rise of Bleisure Travel and How Tourism Brands Can Capitalize on the Trend
In recent years, there has been a significant increase in the trend of “bleisure” travel, a combination of business and leisure travel. In fact, 89% of people are considering combining personal vacation time with business travel. This trend is driven by several factors, including increased flexible work arrangements, the ability to work remotely, and the […]
Why Brands Need to Use Caution with AI-Generated Content
I am sure by now you’ve heard of ChatGPT and other AI content-writing bots. ChatGPT has exploded in popularity recently, acquiring over 1 million users in just five days, with no signs of slowing down. There are even recent news stories about ChatGPT passing law exams with “mediocre content.” That’s impressive for a bot, but […]
Social Media is Replacing Search Engines; Here is How to Prepare
As the internet has become increasingly integrated into our daily lives, social media platforms have emerged as dominant sources of information and communication. As such, nowadays, people often turn to social media rather than traditional search engines like Google to find the answers to their questions and fulfill their information needs. In fact, a Google […]
Creating a Brand Guide: Essential Elements and Benefits for Your Business
What’s A Brand Guide, Anyway? While most business owners are familiar with a business plan, they may not be as familiar with a brand guide. A brand guide is not a business plan but a guide that explains how you want your business to communicate to the world. It includes your brand guidelines such as […]
Branding Process: The Good, the Bad, and the Fear
Giving Up the Known Most leaders approach a new branding/rebranding project with a healthy amount of fear. They don’t always voice their concerns aloud, but I can usually spot them. Nervous smiles, repeated questions, asking how many versions they’ll receive. At this moment, they are looking for certainty in an uncertain process. That fear (like […]
