Using Analytics to Measure the Success of Your Marketing Efforts

In today’s digital age, marketing efforts are more critical than ever before. Brands need to utilize every tool available to understand how their marketing campaigns are performing.  Analytics is one of the most powerful tools brands can use to measure the success of their marketing efforts. According to studies, companies that use marketing analytics extensively […]

What is ROI and Why Should I Track It?

Most businesses have a marketing budget, and rightfully so. How will your potential customers learn of and about your business if you’re not utilizing the many marketing channels available?  Although there are some free advertising and marketing options, most marketing requires an exchange of money to see meaningful results. Unfortunately, many businesses will spend countless […]

5 Social Media KPIs You Should Be Tracking in 2023

When navigating the world of social media frequently, the last question you may ask yourself is, “How am I going to track my results?” Much effort is put into social media strategy, design, copywriting, and scheduling, but the final step, tracking results, frequently falls by the wayside. Although this step is often overlooked, it plays […]