Discover Your Brand Personality: Unveiling the Power of Brand Archetypes with Inspiring Examples
Last week we took a deep dive into discovering your brand personality and briefly touched on the 12 Brand Archetypes. Here’s a closer look at these archetypes and some examples of each. Remember- when cultivating your brand personality, there are many options to consider. Consistency is an essential element of your brand personality. If you’re […]
Creating a Brand Personality: How to Develop a Consistent Personality for Your Brand
To effectively market your brand or product, there are several essential questions you need to ask yourself. Questions like ‘Who is your target audience’ and ‘What marketing channels will you use to reach that audience.’ But before marketing your brand, you need to find your brand personality. What is a Brand Personality Your brand’s personality […]
Creating a Strong Brand Voice: How to Stand Out in a Crowded Market
Whether you’re a pro at the marketing game or are new to this exciting element of promoting your business, you probably already know that your brand’s voice sets you apart from your competitors. Unfortunately, in today’s day and age, there are a lot of competitors vying for your customer’s attention, so having a strong and […]
The Role of Branding in Website Design: Creating an Irresistible Online Identity
Welcome to the fascinating world of website design, where your brand’s online presence can truly shine. In this digital era, a well-designed website is not just about aesthetics. It’s about crafting a captivating visual identity that leaves a lasting impression on your visitors. Let’s dive into the vital role of branding in website design. Get […]
Tips For Building A Strong Brand On Social Media
With over 70 percent of Americans using some form of social media, it’s never been more critical to have a social media presence for your business. But more is needed to have a Facebook page or an Instagram account. To build a strong brand on social media, you’ve got to put in some effort, starting […]
Visual Branding: How to Make Your Brand Look Like a Million Bucks
In the jungle of business, it’s crucial to have a strong and recognizable brand identity. Enter visual branding – the design elements that create a visual language representing your brand and its personality. Establishing Brand Identity with Visual Branding Visual branding is the MVP of brand identity – it’s like your brand’s own personal fashion […]
Branding Trends to Watch in 2023
Branding is a vital aspect of any business, and it involves creating a unique identity that sets a company apart from its competitors. We recently covered what goes in a brand guide for your business and how having a solid brand guide can benefit your brand. In recent years, branding trends have evolved significantly, driven […]
Creating a Brand Guide: Essential Elements and Benefits for Your Business
What’s A Brand Guide, Anyway? While most business owners are familiar with a business plan, they may not be as familiar with a brand guide. A brand guide is not a business plan but a guide that explains how you want your business to communicate to the world. It includes your brand guidelines such as […]
Branding Process: The Good, the Bad, and the Fear
Giving Up the Known Most leaders approach a new branding/rebranding project with a healthy amount of fear. They don’t always voice their concerns aloud, but I can usually spot them. Nervous smiles, repeated questions, asking how many versions they’ll receive. At this moment, they are looking for certainty in an uncertain process. That fear (like […]
10 Things To Prepare Before Working With A Web Design Agency
So, you have started your new business and have a great concept, ready to break into the market… You might think that all you need to do is call up some web designers and pitch them your idea to get a quote, but not all web developers have the same skills, quality, and availability, and […]
