Authentic Influencer Marketing: Creating Meaningful Connections with Your Audience
In today’s digital age, influencer marketing has emerged as a prominent strategy for brands to connect with their target audience. Most consumers seek genuine experiences and connections with brands, making authenticity essential in successful influencer marketing campaigns. Let’s explore the importance of authenticity in influencer marketing and how it can shape consumer perception, build trust, […]
Is Email Marketing Effective?
As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan. Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy. Is email marketing effective? The answer is absolutely, and let’s look at […]
4 Ways to Drive Hotel Direct Bookings
Beyond outstanding service and warm hospitality, hotels must also possess exceptional marketing skills. Being marketing savvy will help your hotel in the long run, giving you higher profits and more direct leads. Online travel agencies (OTAs) are a huge competitor for hotels right now, so having a leg up on digital marketing will give your […]
Why Brands Should Invest In Cross-Cultural Marketing
The original LinkedIn article can be viewed here. With a renewed focus on more diversity in the media, the call for multiculturalism has never been louder. Consumers don’t just want to see themselves represented in the media they consume, they want their culture to feel recognized and treated with respect, and they want to see […]
7 Ways Marketers Can Help Amplify the Asian American Community
To read the original post on AdWeek, click here. Over the last few months, I’ve been feeling more optimistic than usual. Yuh-Jung Youn recently won an Oscar for Best Supporting Actress, and Chloe Zhao is the first woman of color to win Best Director for Minari and Nomadland, respectively. Moments like these may seem insignificant, but to a […]
