All Eyes on the World Cup 2022
This year, the World Cup will be held in Qatar, the first time the tournament will be held in an Arab nation, and the first time it will be held later in the year to escape Qatar’s legendary summer heat. Not only is the timing perfect for Qatar’s weather, it’s also an excellent opportunity to […]
What Is Multicultural Marketing?
Multicultural marketing is essential when marketing specifically to audiences with a specific cultural background, and this is also often referred to as inclusive or diversity marketing. The status quo in marketing is a standardized, generalized approach to everything that aims to reach as many people as possible, often casting a wide net. In other words, […]
Is Email Marketing Effective?
As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan. Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy. Is email marketing effective? The answer is absolutely, and let’s look at […]