Global Travel Demand Remains Strong in Q1 2023: Expedia Group Reports
Expedia Group has released its quarterly Traveler Insights Report for Q1 2023. The report highlights the continuing enthusiasm for travel despite economic headwinds and concerns. Expedia Group believes the industry can withstand external factors because of strong pent-up travel demand and household savings. The report reveals that search volumes for travel increased by 10% year-over-year […]
The Rise of Bleisure Travel and How Tourism Brands Can Capitalize on the Trend
In recent years, there has been a significant increase in the trend of “bleisure” travel, a combination of business and leisure travel. In fact, 89% of people are considering combining personal vacation time with business travel. This trend is driven by several factors, including increased flexible work arrangements, the ability to work remotely, and the […]
Travel Trends for 2023 and Beyond
After three years of travel restrictions, stay-at-home orders, and ever-changing entry requirements, we’ve all had a lot of time to contemplate just how important travel is. Travel is our portal to the world – providing us with insights and connections, self-discovery, and self-care. With 2023 comes a renewed enthusiasm for exploration and new experiences in […]
Social Media for Tourism: 2023’s Top Trends You Should Know
As many businesses in the travel and tourism industry re-emerge from the pandemic with leaner budgets, they’re searching for marketing solutions to strike a balance between of-the-moment innovation and cost-effectiveness. Attempting to do more with less, a proven strategy that has gained even more traction post-pandemic, continues to be connecting with consumers on social media. […]
ASEAN Tourism unveils new logo and tagline
SIHANOUKVILLE, CAMBODIA – JANUARY 19, 2022 – The Association of Southeast Asian Nations (ASEAN) is kicking off 2022 with a brand new look and perspective for travelers to the region. With a refreshed logo and a new tagline, “A Destination For Every Dream”, ASEAN aims to capture the warmth, resilience, and sense of fun and […]
What Is Multicultural Marketing?
Multicultural marketing is essential when marketing specifically to audiences with a specific cultural background, and this is also often referred to as inclusive or diversity marketing. The status quo in marketing is a standardized, generalized approach to everything that aims to reach as many people as possible, often casting a wide net. In other words, […]
Is Email Marketing Effective?
As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan. Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy. Is email marketing effective? The answer is absolutely, and let’s look at […]
Consciously Marketing International Destinations to US Travelers
With the COVID-19 vaccine slowly becoming available to more citizens around the world, many international destinations are beginning to open their borders to tourists. This is good news for travelers who have been stuck at home for the past year, as well as for destinations that rely on tourism for their economy. But the pandemic […]
4 Qualities Of A Great Website
In today’s fully digital world, your website is the first touch with consumers, so it has to be aesthetically pleasing for any shot at a successful online presence. Beyond creatively pleasing, the customer experience needs to be excellent; demanding a highly functional and easy user experience, to ensure you’re building brand authority, brand trust, and […]
