HomeFractional Marketing
Your Outsourced Marketing Team
Fractional Marketing Services
Hire an entire marketing team for less than the cost of a single employee.
$100K+
Salary alone for a single in-house marketing director
8-10
Marketing specialists on your fractional team
15
Core marketing functions managed for you
33
Industry awards, including Webby, Telly, Davey, W3
What It Is
What Is Fractional Marketing?
Fractional marketing is a service model where a business hires an outside team, led by senior marketing talent at the CMO or marketing director level on a part-time, retainer basis instead of hiring full-time employees. ELMNTL’s fractional marketing service provides small and mid-sized businesses access to a team of marketing specialists to manage critical functions including strategy, social media, website performance, SEO and AI Search optimization (AEO and GEO), content creation and paid advertising for a fraction of the cost of building that same team in-house.
The Right Fit
Who Is This For?
ELMNTL’s fractional marketing services are designed for businesses that know marketing is critical to growing their business but don’t have the resources, expertise or budget to manage digital marketing internally.
01
Businesses with limited in-house marketing resources and bandwidth to strategy, execute and optimize marketing campaigns
02
Businesses that need to scale but don’t have the budget to hire an entire marketing team
03
Businesses that don’t have the expertise to effectively manage social media, website performance, SEO, AEO, GEO and paid advertising initiatives that are critical to growing revenue
04
Businesses that need marketing strategy but can’t justify the expense of a senior-level CMO
The Math
Why Fractional Marketing Instead of Hiring In-House?
A single marketing director can cost over $100,000 a year in salary alone before benefits and payroll taxes and it takes valuable time to recruit and onboard a new hire. ELMNTL’s fractional marketing service replaces that single hire with a team of marketing specialists that include a senior-level strategist, content creator, social media manager, SEO and AI Search (AEO and GEO) specialist, paid advertising management, and website support, all for less than that one salary.
One In-House Hire
$100,000+
salary alone, before benefits and payroll taxes
1 marketing director
Time spent recruiting and onboarding
Effort to manage, develop and retain employee
Limited expertise across every channel – website, social media, ads
ELMNTL Fractional Team
8-10 marketing specialists
all for less than that one salary
Marketing Strategy
AI Search (GEO, AEO)
Social Media Management
Website Management & Updates
SEO
Content & Blog Creation
PPC
Performance Reporting
What's Included
01
Fractional CMO / Senior Strategist
A dedicated marketing lead who develops the overall marketing direction based on your business goals, sets the quarterly plan, prioritizes initiatives, executes and reports performance results directly to you, functioning as a fractional Chief Marketing Officer.
02
AI Search Optimization (GEO, AEO)
Develop AI search strategies that optimize your website for ChatGPT and Perplexity AI search visibility. We integrate your website, blogs and social media channels as a holistic approach to our generative engine optimization services that drive your AI exposure and citations that drive business.
03
Social Media Management
Social media expert setup of social media marketing strategies, social media management and content creation services designed to drive impressions and engagement. We include various social media management packages that enable you to scale your business.
04
Website Management & Updates
Manage the ongoing maintenance of your website, provide hosting and critical updates that help protect your site from being hacked. We build strategic landing pages to drive more conversions and leads to help your business grow.
05
Search Engine Optimization (SEO)
As an AI SEO agency, our approach integrates strategies for both AI search engines and traditional SEO best practices to drive the organic performance of your website. Our ecommerce SEO services are critical for businesses selling their products and services online.
06
Content & Blog Creation
Develop strategy based on your business objectives and create targeted content to build brand authority with AI search engines. We research keywords and questions relevant to your services so you can rank higher and be cited by AI engines.
07
Social Media & Search Advertising (PPC)
Driving targeted leads and engagement through PPC campaign management. Our paid search services include a PPC audit to identify keyword and question research for your services, budget management, and campaign creation. Our paid search services grow your business.
08
Performance Reporting
Everything we do is tracked, analyzed and reported to you on a regular basis so you have a clear understanding of your marketing ROI. We show you what’s working and what we recommend adjusting so your website and social media are performing well.
Questions
Frequently Asked Questions
What is fractional marketing?
Fractional marketing is a service model in which a business hires an outside marketing team on a part-time retainer instead of building an entire in-house marketing organization, providing access to marketing strategy, content, social media management and advertising, SEO, AEO and GEO, website support, email marketing and search advertising without full-time employees. This fractional marketing model helps brands scale at a fraction of the cost.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with a business on a part-time or contract basis instead of a full-time employee. A fractional CMO provides strategic direction, team leadership and oversight of marketing execution for a fraction of a full-time executive salary.
What does a digital marketing agency do for small businesses?
A digital marketing agency manages the time-consuming marketing functions so you can focus on managing the business. Marketing functions such as developing strategy, creating marketing content, social media management, website updates, SEO, AEO and GEO to drive AI citations and organic website traffic. Managing these functions takes an entire team of specialists that we provide as a digital marketing agency.
Next Step
Hey, new adventures are calling.
Let’s talk about the details.