The Power Of Visual Storytelling In Social Media

When marketing your business, a picture tells a thousand words. That’s why visual storytelling in your marketing strategy is so important. Visual marketing leverages the power and exposure of social media to share videos and images to tell your brand story more effectively than other mediums because your audience can see your product, interact with … Read more

Why Embracing Authentic Diversity with the LGBTQ Community Is Needed for Growth

Why Embracing Authentic Diversity with the LGBTQ Community Is Needed for Growth

In an era of inclusivity and acceptance, the LGBTQ+ community is a dynamic and influential demographic that demands thoughtful attention from marketers. First, understand that the LGBTQ+ community is not monolithic, as there are several sub-groups and individuals with drastically different political views within the community.  Understanding how to effectively engage with this community is … Read more

The Role of Storytelling in Website Design

Your website is often the first place customers go for your business or service. In fact, an estimated 97 percent of consumers say that a business’s website influences their buying decision. Conversely, a bad website can hurt your business, as 38 percent of people will stop using your website due to bad design. That’s why … Read more

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