Social Media is Replacing Search Engines; Here is How to Prepare

As the internet has become increasingly integrated into our daily lives, social media platforms have emerged as dominant sources of information and communication. As such, nowadays, people often turn to social media rather than traditional search engines like Google to find the answers to their questions and fulfill their information needs. In fact, a Google […]

Social Media Trends To Watch in 2023

Happy New Year! With 2022 ending and 2023 already here, businesses are closing out the past year and turning their attention to what the future holds for social media marketing in the new year. With significant upheavals at Twitter and Meta this past year, the future of social media marketing may seem a little uncertain. […]

5 Social Media KPIs You Should Be Tracking in 2023

When navigating the world of social media frequently, the last question you may ask yourself is, “How am I going to track my results?” Much effort is put into social media strategy, design, copywriting, and scheduling, but the final step, tracking results, frequently falls by the wayside. Although this step is often overlooked, it plays […]

Social Media Marketing Tips For Restaurants

We are truly living in a digital age these days. Pretty much everything is online, and more and more businesses are getting a social media presence. If you run a restaurant, you may be wondering why you need to be on social media. After all, you may already have a website for your restaurant, and […]

Social Media for Tourism: 2023’s Top Trends You Should Know

As many businesses in the travel and tourism industry re-emerge from the pandemic with leaner budgets, they’re searching for marketing solutions to strike a balance between of-the-moment innovation and cost-effectiveness. Attempting to do more with less, a proven strategy that has gained even more traction post-pandemic, continues to be connecting with consumers on social media. […]

7 Marketing Ideas for the 2022 Holiday Season

This holiday season spending has the “potential to shatter previous records,” according to the National Retail Federation. That is excellent news for retailers and other businesses who benefit from the increased shopping traffic during the holiday shopping season. But to stand out from the crowd, you must get creative with your holiday marketing campaigns.  Read […]

9 Best Practices for Restaurant Websites

When you think of a great dining experience you may think of delectable food and aromas, an enticing ambiance, and the presence of good company. That is easy to highlight when guests are in your restaurant where they can actually see and smell the tempting dishes, experience the atmosphere, and enjoy the presence of a […]

4 Ways to Drive Hotel Direct Bookings

Beyond outstanding service and warm hospitality, hotels must also possess exceptional marketing skills. Being marketing savvy will help your hotel in the long run, giving you higher profits and more direct leads.  Online travel agencies (OTAs) are a huge competitor for hotels right now, so having a leg up on digital marketing will give your […]

A Guide to Digital Marketing for Restaurant Brands

You’ve perfected your restaurant menu offerings, created a welcoming atmosphere for your guests to enjoy their meal, and trained your staff to provide impeccable service. So now you can sit back, relax and watch the masses flood your location with business (and $$$), right? Well, not quite. You need to continually market your restaurant business […]