Three Ways to Build Audience Trust with Authentic Influencer Marketing

In the age of digital marketing, consumers are constantly bombarded with advertisements. It’s impossible to scroll social media, watch TV, or listen to a podcast without getting ads. Traditional marketing strategies often struggle to engage and resonate with today’s audiences. Unlike traditional ads, influencer marketing feels less like a sales pitch and more like recommendations […]

15 Tips For Incorporating Holiday Content Into Your Social Media Marketing

While it’s essential to be consistent with your marketing strategy throughout the year, marketing during the holiday season is a bit different. Incorporating holiday content into your social media marketing is an excellent way to connect with your audience, boost your brand’s visibility, and increase your sales. If you’re wondering how you can best market […]

The Power Of Visual Storytelling In Social Media

When marketing your business, a picture tells a thousand words. That’s why visual storytelling in your marketing strategy is so important. Visual marketing leverages the power and exposure of social media to share videos and images to tell your brand story more effectively than other mediums because your audience can see your product, interact with […]

How to Build a Social Media Crisis Plan

In today’s digital age, social media has become the heart and soul of marketing for many brands. It’s a platform that allows you to connect with your audience, showcase your products or services, and engage in meaningful conversations.  But what happens when those conversations take a turn for the worse? Negative feedback on social media […]

Why Embracing Authentic Diversity with the LGBTQ Community Is Needed for Growth

In an era of inclusivity and acceptance, the LGBTQ+ community is a dynamic and influential demographic that demands thoughtful attention from marketers. First, understand that the LGBTQ+ community is not monolithic, as there are several sub-groups and individuals with drastically different political views within the community.  Understanding how to effectively engage with this community is […]

The Importance of Branding In Today’s Digital Age

How do you differentiate your business from the cacophony of competitors vying to be seen and heard by your customers? It’s all about branding. In today’s digital age, customers’ attention is being pulled in a hundred directions. That’s why it’s essential to stand out from the crowd, and having a solid brand can give you […]

Social Listening for Brands: Understanding and Responding to Customer Sentiment

Are you using social listening to learn what your customers are saying about your brand? If you aren’t, you definitely should be. Whether positive or negative, receiving and addressing customer feedback is essential in the digital age because today’s customer influence reaches further than ever before.  But how do you know how your customers feel […]

Tips For Building A Strong Brand On Social Media

With over 70 percent of Americans using some form of social media, it’s never been more critical to have a social media presence for your business. But more is needed to have a Facebook page or an Instagram account. To build a strong brand on social media, you’ve got to put in some effort, starting […]

The Importance of Authenticity in Social Media

William Shakespeare once said in the classic novel Hamlet “To thine own self be true,” and nothing is more accurate than when it comes to social media. With the advent of AI-generated text and images, filtered photos, and overblown claims, social media can be used to tell countless stories, but unfortunately, not all of them […]