Giving Up the Known Most leaders approach a new branding/rebranding project with a healthy amount of fear. They don’t always voice their concerns aloud, but I can usually spot them. Nervous smiles, repeated questions, asking how many versions they’ll receive. At this moment, they are looking for certainty in an uncertain process. That fear (like … <a title="Branding Process: The Good, the Bad, and the Fear" class="read-more"...

As a business owner, you understand the importance of having a strong online presence. Your website is often the first point of contact between your company and potential customers, and it’s crucial that it represents your business in the best possible light. This is where web support comes in. By ensuring that your website is … <a title="The Role of Web Support in Maintaining a Successful Website"...

After three years of travel restrictions, stay-at-home orders, and ever-changing entry requirements, we’ve all had a lot of time to contemplate just how important travel is. Travel is our portal to the world – providing us with insights and connections, self-discovery, and self-care. With 2023 comes a renewed enthusiasm for exploration and new experiences in … <a title="Travel Trends for 2023 and Beyond" class="read-more" href="https://elmntl.co/blog/travel-trends-for-2023-and-beyond/" aria-label="Read more...

Happy New Year! With 2022 ending and 2023 already here, businesses are closing out the past year and turning their attention to what the future holds for social media marketing in the new year. With significant upheavals at Twitter and Meta this past year, the future of social media marketing may seem a little uncertain. … <a title="Social Media Trends To Watch in 2023" class="read-more" href="https://elmntl.co/blog/social-media-trends-to-watch-in-2023/" aria-label="Read...

When navigating the world of social media frequently, the last question you may ask yourself is, “How am I going to track my results?” Much effort is put into social media strategy, design, copywriting, and scheduling, but the final step, tracking results, frequently falls by the wayside. Although this step is often overlooked, it plays … <a title="5 Social Media KPIs You Should Be Tracking in 2023"...