In recent years, there has been a significant increase in the trend of “bleisure” travel, a combination of business and leisure travel. In fact, 89% of people are considering combining personal vacation time with business travel. This trend is driven by several factors, including increased flexible work arrangements, the ability to work remotely, and the … <a title="The Rise of Bleisure Travel and How Tourism Brands Can...

I am sure by now you’ve heard of ChatGPT and other AI content-writing bots. ChatGPT has exploded in popularity recently, acquiring over 1 million users in just five days, with no signs of slowing down. There are even recent news stories about ChatGPT passing law exams with “mediocre content.” That’s impressive for a bot, but … <a title="Why Brands Need to Use Caution with AI-Generated Content" class="read-more"...

As the internet has become increasingly integrated into our daily lives, social media platforms have emerged as dominant sources of information and communication. As such, nowadays, people often turn to social media rather than traditional search engines like Google to find the answers to their questions and fulfill their information needs. In fact, a Google … <a title="Social Media is Replacing Search Engines; Here is How to...

What’s A Brand Guide, Anyway? While most business owners are familiar with a business plan, they may not be as familiar with a brand guide. A brand guide is not a business plan but a guide that explains how you want your business to communicate to the world. It includes your brand guidelines such as … <a title="Creating a Brand Guide: Essential Elements and Benefits for Your...

Giving Up the Known Most leaders approach a new branding/rebranding project with a healthy amount of fear. They don’t always voice their concerns aloud, but I can usually spot them. Nervous smiles, repeated questions, asking how many versions they’ll receive. At this moment, they are looking for certainty in an uncertain process. That fear (like … <a title="Branding Process: The Good, the Bad, and the Fear" class="read-more"...