As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan.
Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy.
Is email marketing effective? The answer is absolutely, and let’s look at why.
Email Marketing Generates Highest ROI
When it comes to your return on investment (ROI), email marketing is at the top of the list.
For every dollar you spend, email marketing generates $36 in ROI for your business. It also generates some of the highest conversion rates. These results show that email marketing is a better return on your investment than any other digital marketing channel.
When you use email marketing to promote your products and services, you have the highest potential reach over all channels. Email drives sales, and that makes good business sense.
Email Marketing Lets You Target Customers
Another powerful reason email marketing is effective is that you can drill down into your customers’ needs and desires by targeting them specifically with highly segmented emails.
Email marketing allows you to choose what messages you send to certain segments on your email list. For example, if you sell hot tubs, grills, and swimming pools, you can target your emails to a specific segment. If you have pool tips, you can choose solely those who have purchased a pool from you. If you have a pool sale, you can select the segment of people interested in purchasing a pool.
Using email marketing helps you target current and prospective customers by segmenting your list based on location, demographics, lead status, purchase date, and more.
Email marketing is effective because you can send targeted emails with a personalized message for each customer. In turn, you see higher conversion rates.
Email Marketing Improves Brand Awareness
Email marketing is also effective when it comes to promoting brand awareness to current and prospective customers.
You can use email marketing to highlight your mission and your values. Using your brand voice, you can also promote your products and services, sharing your brand excellence.
When your customers understand your brand, you’re more likely to encourage buy-in from your customers. When your customers have a strong awareness of your brand and come to appreciate and value it, they will become your brand advocates.
Using email marketing can enhance your brand awareness by always using your logo, brand colors, and brand voice. This tactic helps your customers recall your brand at a glance.
Always provide the best content that is both unique and memorable.
You want to use your brand consistently throughout your marketing, providing valuable content, specials, and exceptional promotions.
Emails Help You Personalize Content
In today’s digital world, it’s never been more important to send out personalized email content.
We already mentioned how you could target specific segments using email marketing. You can also personalize the content you send.
Use the knowledge you have about your email list to create relevant content based on your customers’ journey, interests, activities, and more.
You can do this by using the products people view on your website, the blogs they read, the items they purchase, and even by the products they add to your shopping cart or wish list.
It’s essential to have a good handle on your email marketing funnels because it enables you to send the right content at the right time. This is all based on the customer buying cycle. Email is very effective here because you can glean all of this using your email automation software.
For example, you can send a welcome email when people sign up for your newsletter. Likewise, you can send emails when people abandon their shopping carts. Your messaging might be a discount to encourage them to follow through with their purchase.
Email marketing is highly effective when you use specific behavior triggers to send personalized content to your email lists.
Email Marketing is Highly Measurable
Another benefit of email marketing is that it is incredibly measurable.
You can evaluate open rates, click-through rates, bounce rates, and more. It’s easy to see where your customers are clicking. Then, you learn more about their behaviors and interests, which enables you to again target the right content to the right people at the right time.
Email Marketing Reaches Customers Quickly
The fastest way to reach your customers is through email.
Many emails are opened within the first hour they are received. So, you can rest assured that email is the best and most accurate way to reach customers.
Even social media can’t beat the immediacy of email marketing as a fast and effective way to reach your audience.
For example, your email automation triggers the minute a customer abandons a cart, joins your email list, or makes a purchase.
Email Marketing Integrates with All Your Channels
Finally, email marketing is effective because it enhances your other channels, such as your website, social media, and pay-per-click.
You can use email to get people to visit your website and social media platforms. By including your social media and website links in your emails, as well as powerful calls to action, you increase website traffic.
Email is a robust and versatile marketing channel that plays well with your entire marketing strategy.
Final Thoughts
Email marketing is not wasted. In fact, it’s never been more powerful. Current and prospective customers have provided you with something more valuable than most forms of marketing.
That powerful tool is access to their inbox. These customers have invited you in and asked for your messaging.
What you do with that invitation is what sets your business apart from the competition. Provide valuable content at the right times throughout the customer journey. Give them what they need, and you’ll reap the rewards.
Harness the power of email marketing to supercharge your marketing strategy. Use it to improve your ROIs, connect all your digital marketing channels for an improved customer journey, personalize it with custom experiences, and you’ll watch your engagement rise.
Finally, more engagement with your brand through brand awareness increases your leads, helps you acquire more customers, and retains current ones.
Bottom line – use email marketing as an effective marketing strategy for your business. Need a little help with your email content and strategy? At ELMNTL, we are happy to answer your questions and ready to help you!
