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Emotional Engagement: Holiday Marketing Strategies to Connect with Your Audience

Woman Texting

Every holiday season, brands have the opportunity to connect deeply with their audience. During this time of year, themes surrounding family, human connection, and gratitude are seen across advertisements. By sharing stories that resonate with the heart, brands can build trust with their audience and create a lasting impact beyond the holiday season.  ​​It’s important … Read more

Three Ways to Build Audience Trust with Authentic Influencer Marketing

fashion model influencer vlogging with the community

In the age of digital marketing, consumers are constantly bombarded with advertisements. It’s impossible to scroll social media, watch TV, or listen to a podcast without getting ads. Traditional marketing strategies often struggle to engage and resonate with today’s audiences. Unlike traditional ads, influencer marketing feels less like a sales pitch and more like recommendations … Read more

Boost Your Brand with Laughs: How to Incorporate Humor into Your Social Media Marketing Strategy

Boost Your Brand with Laughs

When a brand uses humor in its marketing strategy, customers get a stronger sense of their personality. The brand feels more relatable and easier to connect to. This bridges the gap between “just another business” and “your funny online buddy”. In addition, a good laugh can break up a scrolling session, making for a more … Read more

Why Brands Need to Use Caution with AI-Generated Content

I am sure by now you’ve heard of ChatGPT and other AI content-writing bots. ChatGPT has exploded in popularity recently, acquiring over 1 million users in just five days, with no signs of slowing down. There are even recent news stories about ChatGPT passing law exams with “mediocre content.” That’s impressive for a bot, but … Read more

7 Marketing Ideas for the 2022 Holiday Season

This holiday season spending has the “potential to shatter previous records,” according to the National Retail Federation. That is excellent news for retailers and other businesses who benefit from the increased shopping traffic during the holiday shopping season. But to stand out from the crowd, you must get creative with your holiday marketing campaigns.  Read … Read more

7 Email Marketing Ideas for Restaurants

Marketing Ideas

Email marketing is one of the easiest ways to communicate with your restaurant guests and win over new customers. In a 2022 survey by SaleCycle, 59% of respondents say that marketing emails have influenced their purchases. If you are not utilizing email marketing to promote your restaurant now, you could be missing out on the … Read more