Julia Sims 
Every holiday season, brands have the opportunity to connect deeply with their audience. During this time of year, themes surrounding family, human connection, and gratitude are seen across advertisements. By sharing stories that resonate with the heart, brands can build trust with their audience and create a lasting impact beyond the holiday season. It’s important … Read more
In the age of digital marketing, consumers are constantly bombarded with advertisements. It’s impossible to scroll social media, watch TV, or listen to a podcast without getting ads. Traditional marketing strategies often struggle to engage and resonate with today’s audiences. Unlike traditional ads, influencer marketing feels less like a sales pitch and more like recommendations … Read more
When a brand uses humor in its marketing strategy, customers get a stronger sense of their personality. The brand feels more relatable and easier to connect to. This bridges the gap between “just another business” and “your funny online buddy”. In addition, a good laugh can break up a scrolling session, making for a more … Read more
It’s a new year, and you likely have new business goals for 2023. But do you have a plan for how to achieve those goals? Do you want to not only achieve your goals but crush them this year? A well-planned marketing calendar can help. Why Your Business Needs a Marketing Calendar A marketing calendar … Read more
I am sure by now you’ve heard of ChatGPT and other AI content-writing bots. ChatGPT has exploded in popularity recently, acquiring over 1 million users in just five days, with no signs of slowing down. There are even recent news stories about ChatGPT passing law exams with “mediocre content.” That’s impressive for a bot, but … Read more
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