Beyond outstanding service and warm hospitality, hotels must also possess exceptional marketing skills. Being marketing savvy will help your hotel in the long run, giving you higher profits and more direct leads. Online travel agencies (OTAs) are a huge competitor for hotels right now, so having a leg up on digital marketing will give your … Read more
You’ve perfected your restaurant menu offerings, created a welcoming atmosphere for your guests to enjoy their meal, and trained your staff to provide impeccable service. So now you can sit back, relax and watch the masses flood your location with business (and $$$), right? Well, not quite. You need to continually market your restaurant business … Read more
In today’s fully digital world, your website is the first touch with consumers, so it has to be aesthetically pleasing for any shot at a successful online presence. Beyond creatively pleasing, the customer experience needs to be excellent; demanding a highly functional and easy user experience, to ensure you’re building brand authority, brand trust, and … Read more
