In the jungle of business, it’s crucial to have a strong and recognizable brand identity. Enter visual branding – the design elements that create a visual language representing your brand and its personality. Establishing Brand Identity with Visual Branding Visual branding is the MVP of brand identity – it’s like your brand’s own personal fashion … Read more
Branding is a vital aspect of any business, and it involves creating a unique identity that sets a company apart from its competitors. We recently covered what goes in a brand guide for your business and how having a solid brand guide can benefit your brand. In recent years, branding trends have evolved significantly, driven … Read more
In recent years, there has been a significant increase in the trend of “bleisure” travel, a combination of business and leisure travel. In fact, 89% of people are considering combining personal vacation time with business travel. This trend is driven by several factors, including increased flexible work arrangements, the ability to work remotely, and the … Read more
What’s A Brand Guide, Anyway? While most business owners are familiar with a business plan, they may not be as familiar with a brand guide. A brand guide is not a business plan but a guide that explains how you want your business to communicate to the world. It includes your brand guidelines such as … Read more
Giving Up the Known Most leaders approach a new branding/rebranding project with a healthy amount of fear. They don’t always voice their concerns aloud, but I can usually spot them. Nervous smiles, repeated questions, asking how many versions they’ll receive. At this moment, they are looking for certainty in an uncertain process. That fear (like … Read more
After three years of travel restrictions, stay-at-home orders, and ever-changing entry requirements, we’ve all had a lot of time to contemplate just how important travel is. Travel is our portal to the world – providing us with insights and connections, self-discovery, and self-care. With 2023 comes a renewed enthusiasm for exploration and new experiences in … Read more
This year, the World Cup will be held in Qatar, the first time the tournament will be held in an Arab nation, and the first time it will be held later in the year to escape Qatar’s legendary summer heat. Not only is the timing perfect for Qatar’s weather, it’s also an excellent opportunity to … Read more
As many businesses in the travel and tourism industry re-emerge from the pandemic with leaner budgets, they’re searching for marketing solutions to strike a balance between of-the-moment innovation and cost-effectiveness. Attempting to do more with less, a proven strategy that has gained even more traction post-pandemic, continues to be connecting with consumers on social media. … Read more
When you think of a great dining experience you may think of delectable food and aromas, an enticing ambiance, and the presence of good company. That is easy to highlight when guests are in your restaurant where they can actually see and smell the tempting dishes, experience the atmosphere, and enjoy the presence of a … Read more
As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan. Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy. Is email marketing effective? The answer is absolutely, and let’s look at … Read more
