The Rise of Bleisure Travel and How Tourism Brands Can Capitalize on the Trend

In recent years, there has been a significant increase in the trend of “bleisure” travel, a combination of business and leisure travel. In fact, 89% of people are considering combining personal vacation time with business travel. This trend is driven by several factors, including increased flexible work arrangements, the ability to work remotely, and the […]

All Eyes on the World Cup 2022

This year, the World Cup will be held in Qatar, the first time the tournament will be held in an Arab nation, and the first time it will be held later in the year to escape Qatar’s legendary summer heat. Not only is the timing perfect for Qatar’s weather, it’s also an excellent opportunity to […]

4 Ways to Drive Hotel Direct Bookings

Beyond outstanding service and warm hospitality, hotels must also possess exceptional marketing skills. Being marketing savvy will help your hotel in the long run, giving you higher profits and more direct leads.  Online travel agencies (OTAs) are a huge competitor for hotels right now, so having a leg up on digital marketing will give your […]

4 Qualities Of A Great Website

In today’s fully digital world, your website is the first touch with consumers, so it has to be aesthetically pleasing for any shot at a successful online presence. Beyond creatively pleasing, the customer experience needs to be excellent; demanding a highly functional and easy user experience, to ensure you’re building brand authority, brand trust, and […]