Client
Services
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Strategy & Planning
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Social media management
overview
For Abasolo Whiskey, we developed bilingual content that highlighted the brand’s distinctive production process, Mexican heritage, and authenticity. As part of our social media management, we crafted visually appealing recipe cards and custom graphics to enhance text overlay and boost engagement. Through strategic A/B testing and comprehensive reporting, we analyzed performance data to optimize content and refine future strategies, ensuring continued growth and engagement across social platforms.
GOALS
Driving content engagement
- bilingual social media posts
To effectively connect with both the American and Latin markets, implementing bilingual social media posts was an essential step in our social media strategy. The approach fostered trust with diverse audiences, strengthened customer loyalty, and amplified overall marketing impact.
- exceptional post designs
We successfully leveraged Abasolo’s stunning photography and cinemagraphs to craft exceptionally creative social media posts. This resulted in a significant boost in organic engagement, driven by the high-quality visual content.
- Great Storytelling
A brand’s story is its foundation. Our team strategically crafted each social media post to highlight key elements of its rich heritage—celebrating its Mexican roots, unique production process, and innovative ways to enjoy the whiskey through creative recipes.
+86%
follower growth
36K
organic engagements
Results
Optimized Engagement Strategy
Through our social media management and data-driven content strategies, we identified the formats that deliver the highest engagement, saves, and follower growth. By integrating custom-designed recipe cards with visually compelling cocktail serves, we amplified audience interaction and significantly expanded brand reach, positioning Abasolo Whiskey as a standout in its category.
4.6M
profile impressions
629k
post impressions
36k
organic engagements
325%
engagement rate/profile
