Ultimate Fighting Championship

E-commerce MarketingPaid Media

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Ultimate Fighting Championship

Client

Ultimate Fighting Championship

overview

UFC sought to expand its revenue streams by boosting online merchandise sales through its official store, UFCStore.com. As the demand for their branded gear grew, UFC recognized the need for a comprehensive e-commerce marketing services strategy to optimize their online store. By leveraging targeted campaigns, SEO optimization, and personalized product recommendations, we aimed to maximize conversions and drive sales, complementing their existing pay-per-view and live event revenue. This approach provided UFC with a sustainable path to grow its e-commerce presence and engage fans beyond event attendance.

Challenge

The key challenge was identifying the digital audiences most likely to purchase UFC-branded merchandise, distinct from those engaging with pay-per-views and live events. ELMNTL needed to strategically target precise subsegments that would not only drive online store sales but also hit the client’s specific revenue and profitability goals.

solution

data-driven campaigns

We analyzed consumer behavior through UFC’s digital channels, including website analytics, past campaigns, and market research, to build a high-yield digital strategy

Collaborating with UFC’s strategic team, we focused on Google Search, Shopping Ads, and Retargeting, targeting specific products, fighters, seasonal promotions, and events.

We optimized geographic targeting, day-parting, and fight outcome-based campaign timing, accumulating insights to enhance search terms, ad copy, and fighter promotions for maximum profitability.

+123%

revenue in 90 days

10X

ROAs

+300%

conversion rate

ultimate-fighting-championship-e-commerce-marketing-services
ultimate-fighting-championship-e-commerce-marketing-services
ultimate-fighting-championship-e-commerce-marketing-services

Sample screenshots of product page only.

Results

Exceptional E-commerce sales and performance

123% increase in revenue

Within 90 days, ELMNTL increased revenue by 123% and achieved a 300% improvement in eCommerce conversion rates through our tailored e-commerce marketing services, exceeding revenue expectations.

10x Return on Ad Spend

Return on Ad Spend consistently exceeded 10x, delivering high profitability and proving the effectiveness of the targeted digital campaigns.

40% cost reduction per order

We reduced the cost per order by 40%, surpassing target goals and optimizing overall campaign efficiency for sustainable growth.

 

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