Client
overview
UFC sought to expand its revenue streams by boosting online merchandise sales through its official store, UFCStore.com. As the demand for their branded gear grew, UFC recognized the need for a comprehensive e-commerce marketing services strategy to optimize their online store. By leveraging targeted campaigns, SEO optimization, and personalized product recommendations, we aimed to maximize conversions and drive sales, complementing their existing pay-per-view and live event revenue. This approach provided UFC with a sustainable path to grow its e-commerce presence and engage fans beyond event attendance.
Challenge
The key challenge was identifying the digital audiences most likely to purchase UFC-branded merchandise, distinct from those engaging with pay-per-views and live events. ELMNTL needed to strategically target precise subsegments that would not only drive online store sales but also hit the client’s specific revenue and profitability goals.
solution
data-driven campaigns
- consumer behavior focus
We analyzed consumer behavior through UFC’s digital channels, including website analytics, past campaigns, and market research, to build a high-yield digital strategy
- UFC team collaboration
Collaborating with UFC’s strategic team, we focused on Google Search, Shopping Ads, and Retargeting, targeting specific products, fighters, seasonal promotions, and events.
- Expanded Reach
We optimized geographic targeting, day-parting, and fight outcome-based campaign timing, accumulating insights to enhance search terms, ad copy, and fighter promotions for maximum profitability.
+123%
revenue in 90 days
10X
ROAs
+300%
conversion rate



Sample screenshots of product page only.
Results
Exceptional E-commerce sales and performance
123% increase in revenue
Within 90 days, ELMNTL increased revenue by 123% and achieved a 300% improvement in eCommerce conversion rates through our tailored e-commerce marketing services, exceeding revenue expectations.
10x Return on Ad Spend
Return on Ad Spend consistently exceeded 10x, delivering high profitability and proving the effectiveness of the targeted digital campaigns.
40% cost reduction per order
We reduced the cost per order by 40%, surpassing target goals and optimizing overall campaign efficiency for sustainable growth.