Client
Services
-
Beverages and Spirits
-
Influencers
overview
Amid the COVID-19 pandemic, Pizza Hut aimed to boost its market presence by promoting beer delivery in partnership with Bud Light.
ELMNTL crafted an Integrated Marketing campaign using a gamified social media approach, driving engagement through a contest where fans shared photos of their orders across multiple platforms. This interactive campaign encouraged user-generated content, turning fans into brand advocates while staying home. By leveraging viral engagement, participants could increase their chances of winning a $1,000 prize by sharing and inviting friends, resulting in amplified brand exposure and stronger digital connections during a time of limited in-person marketing.
The campaign
Technology Meets Beer and Pizza
- influencer collaboration
ELMNTL partnered with 40+ micro-influencers in key markets, leveraging their authentic connections to amplify reach, boost brand visibility, and drive meaningful engagement for the Pizza Hut-Bud Light collaboration.
- Gamified Sweepstake
ELMNTL utilized SKYLAB’s technology to manage contest entries and track real-time results, fostering viral engagement. Participants earned points by sharing Pizza Hut and Bud Light posts across social platforms and SMS, incentivizing continuous interaction. Top performers won a $1,000 prize monthly, driving sustained brand advocacy and engagement.
+1M
social impressions
500+
contest entries
Strategic Approach
Building Engagement & Community
Boosting Brand Presence During Uncertainty
During the COVID-19 pandemic, Pizza Hut capitalized on the food delivery boom by pairing with Bud Light. Our campaign fostered community by encouraging people to share their Pizza Hut and Bud Light experiences, driving engagement, connection, and brand loyalty during a time of social isolation.
Micro-Influencers
By partnering with micro-influencers specializing in food and beer across key markets, we tapped into authentic, niche audiences, significantly boosting the campaign’s reach and credibility. This targeted influencer strategy increased brand visibility, resonated with highly engaged consumers, and drove meaningful interactions, deepening brand affinity for the Pizza Hut and Bud Light collaboration.
Viral Engagement and Brand Advocacy
We crafted a viral-driven campaign that incentivized contestants to share their Pizza Hut and Bud Light orders across social media platforms to earn points. The more shares, the more points earned. This gamified structure encouraged repeat participation, transforming consumers into brand advocates and driving organic content spread.
