Amazing Thai Fest

Integrated MarketingTourism and Travel

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Amazing Thai Fest

Client

Amazing Thai Fest

Services

  • Tourism

overview

Post-COVID, the Amazing Thai Fest became a crucial platform to reintroduce Thailand as a premier travel destination. Commissioned by the Tourism Authority of Thailand, we showcased the country’s rich culture, cuisine, fashion, and traditional sports at NYC’s Oculus, sparking renewed interest in Thailand’s vibrant festivals and tourism.

Key Objectives

The festival’s core objective was to build confidence among tourism partners and international travelers, highlighting that Thailand is fully open and ready to welcome visitors safely post-pandemic. Amazing Thai Fest was crafted to inspire and spark excitement, driving interest in Thailand as a top travel destination.

SOLUTION

iconic venue + partners + messaging

We selected NYC’s iconic Oculus for the Amazing Thai Fest to amplify the event’s impact and visibility. Its renowned status and constant flow of locals and tourists offered the ideal stage to captivate and engage a diverse audience, ensuring maximum exposure for our message.

Through clear value propositions and effective outreach, we quickly garnered support from 16 restaurant partners, airlines, and Thai businesses. This collaborative approach highlighted mutual benefits and revitalized tourism, strengthening partnerships in the process.

We developed a sensitive yet compelling communications strategy that addressed lingering COVID-19 fears, promoting Thailand’s safety and readiness as a top-tier destination. By highlighting its allure, we successfully shifted perceptions and reignited interest in Thai tourism.

200M

impressions

+$300K

total food sales 

20K

event attendees & visitors

Revitalizing Tourism Through Cultural Celebration

Making Global Headlines from New York to Bangkok

The Amazing Thai Fest ’23 garnered widespread global media attention, capturing the spotlight in major U.S. outlets such as Time Out NY and The Secret NYC, while also making headlines in Thailand’s leading publications like the Bangkok Post and Pattaya Mail. This international press coverage helped amplify the festival’s celebration of Thai culture, cuisine, and traditions, drawing a global audience to experience the vibrancy of Thailand firsthand.

Thai Fashion Icons Highlights The Beauty of Thai Fashion

Trans supermodel Mimi Tao, Miss Universe Thailand, and Miss Thailand captivated the crowd at the Amazing Thai Fest ’23 fashion show. Fans eagerly lined up for selfies, further spotlighting the importance of Thai fashion in America and elevating the event’s profile. Their presence brought significant attention to the country’s vibrant style and culture.

Restaurants Sell Out Daily at Amazing Thai Fest '23

Nearly all the restaurants at Amazing Thai Fest ’23 experienced sold-out crowds each day by early afternoon, highlighting the festival’s immense popularity and the eagerness of attendees to support Thailand as it fully reopened its borders. The vibrant atmosphere and delicious offerings drew in food lovers, showcasing the rich culinary heritage of Thailand and reinforcing the festival’s status as a must-visit event.

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