While it’s essential to be consistent with your marketing strategy throughout the year, marketing during the holiday season is a bit different. Incorporating holiday content into your social media marketing is an excellent way to connect with your audience, boost your brand’s visibility, and increase your sales.
If you’re wondering how you can best market your business on social media during the holidays, here are a few tips to help make your marketing efforts a success.
1. Plan Ahead
With so many holidays falling between October and January, it’s essential to outline critical dates and heat moments relevant to your audience. This will help you remember which holidays to highlight and give you ample time to prepare your marketing materials.
2. Know Your Audience
You probably already know your audience, but if you don’t, the holidays are a great time to get to know them. This will help you determine their preferences and traditions so you can customize your content to align with their interests and emotions.
3. Be Festive
In social media, images are important. During the holidays, be sure to use holiday-themed images in your social media, including your posts, your profile photos, and your cover photos.
4. Start A Holiday Campaign
Get in the holiday spirit with holiday-themed campaigns, giveaways, or contests. This can help you increase engagement from your followers.
5. Utilize User-Generated Content (UGC)
Ask your customers to share their holiday experiences with your products or services. You can then repost their content on your social media platforms. This will help increase trust among your followers. Did you know that using UGC can help boost sales because followers often trust the opinions of influencers, friends, and families over businesses?
6. Offer And Promote Discounts
During the holiday season, many people are looking for sales. The holidays are a great time to offer discounts and promotions. Capture your customers’ attention with eye-catching graphics so your posts stand out in your customers’ feeds.
7. Curate A Gift Guide
Be like Oprah and offer your customers a gift guide that showcases your products or services. This will help them choose the perfect gift and boost your sales, too!
8. Be A Storyteller
Showcase your own holiday experiences when it comes to your product or service. This will humanize your business to your customers and help them form a bond with you.
9. Count Down The Days
Remind your customers of important shopping dates coming up during the holiday season, such as Black Friday, Small Business Saturday, and Cyber Monday.
10. Create Interactive Content
Post polls, quizzes, and surveys with a holiday theme to help engage your customers and gather insights and information that could be useful to your business.
11. #Use Hashtags
Research some popular holiday hashtags so more people can find your content. You can even create a unique hashtag for your business to attract followers to your holiday campaigns.
12. Use Influencers
A partnership with an influencer who aligns with your target audience is a great way to create holiday-themed content. You can even host holiday giveaways, which the influencer can promote on their channels.
13. Use Inspiring Content
Help engage customers with holiday tips, DIY ideas, recipes, or other tips and tricks that might help them navigate the holiday season.
14. Give Thanks
Be sure to thank your customers for their loyalty throughout the year. Run contests or promotions that show customers your gratitude for their business.
15. Be Inclusive
Because there are so many holidays during the fall and winter, it is essential to be mindful of the different religions, traditions, and celebrations that occur this time of year. Be aware of the diversity of your audience, and be sure to include everyone in your marketing.
DON’T FORGET: Monitor Your Progress And Make Adjustments
Keep a close eye on your content and see if it’s resonating with your customers. If something isn’t performing well, adjust your content and see what works.
Remember, it’s important to be authentic with your holiday content and be sensitive to cultural differences. By producing engaging, visually appealing, and emotionally resonant content, you can help boost your holiday engagement and increase the efforts of your holiday marketing on social media.
If you need any help with your holiday content marketing, contact the team at ELMNTL today!