Multicultural marketing is essential when marketing specifically to audiences with a specific cultural background, and this is also often referred to as inclusive or diversity marketing. The status quo in marketing is a standardized, generalized approach to everything that aims to reach as many people as possible, often casting a wide net. In other words, … <a title="What Is Multicultural Marketing?" class="read-more" href="https://elmntl.co/blog/what-is-multicultural-marketing/" aria-label="Read more about What...

As you work on your digital marketing strategy, you want to incorporate the most effective channels into your plan.  Social media, email marketing, website search engine optimization, and pay-per-click are all great options, but there one you should undoubtedly incorporate into your strategy.  Is email marketing effective? The answer is absolutely, and let’s look at … <a title="Is Email Marketing Effective?" class="read-more" href="https://elmntl.co/blog/is-email-marketing-effective/" aria-label="Read more about Is...

Beyond outstanding service and warm hospitality, hotels must also possess exceptional marketing skills. Being marketing savvy will help your hotel in the long run, giving you higher profits and more direct leads.  Online travel agencies (OTAs) are a huge competitor for hotels right now, so having a leg up on digital marketing will give your … <a title="4 Ways to Drive Hotel Direct Bookings" class="read-more" href="https://elmntl.co/blog/4-ways-to-drive-hotel-direct-bookings/" aria-label="Read...

You’ve perfected your restaurant menu offerings, created a welcoming atmosphere for your guests to enjoy their meal, and trained your staff to provide impeccable service. So now you can sit back, relax and watch the masses flood your location with business (and $$$), right? Well, not quite. You need to continually market your restaurant business … <a title="A Guide to Digital Marketing for Restaurant Brands" class="read-more" href="https://elmntl.co/blog/a-guide-to-digital-marketing-for-restaurant-brands/"...

The original LinkedIn article can be viewed here. With a renewed focus on more diversity in the media, the call for multiculturalism has never been louder. Consumers don’t just want to see themselves represented in the media they consume, they want their culture to feel recognized and treated with respect, and they want to see … <a title="Why Brands Should Invest In Cross-Cultural Marketing" class="read-more" href="https://elmntl.co/blog/why-brands-should-invest-in-cross-cultural-marketing/" aria-label="Read...